Amazon’s North American Stores have holiday campaigns, for these campaigns my role was to use critical thinking skills to select product images from curated sets to pair together and fit into specific categories. Once products were chosen, we retouched the photos, adding shadows, added any copy, and created balanced yet dynamic compositions. 

 

The biggest challenge I faced while working on the holiday campaigns was working on push notifications. These assets must create a large impact at a small scale. The takeaways my team learned were: choose items that are compelling and visually distinct in both shape and color, choose background colors that contrast with the products, and creating dark shadows that pop.